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Google Introduces Webmaster Academy
Those of you who follow my blog posts know I have a glorious love/hate relationship with Google, but I will say I was happy to see the “Big G” finally realized the arsenal of content and information in...
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8 SEO Benefits of Pinterest in your Web Presence
Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Six months ago it was Google+, now it’s Pinterest and...
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When it Comes to Google, What Should SEO's Focus On?
At R2integrated, we often get a lot of questions on how Google looks at your site, what ranking signals should you or should you not focus/worry about. So, here’s a quick and dirty list to help get you...
View ArticleThe Ad.van.tag.es of a Domain Hack and Why Marketers Should Care
In a recent article from Technorati, the web service Bitly was chastised for changing its domain name from Bit.ly to Bitly.com. One of the biggest complaints was that “it’s actually harder to create...
View ArticleConverting Your Facebook Personal Profile to a Business Page? Consult a...
Recently, Facebook made a key change to its Terms of Use, which stands to impact millions, potentially even billions, of user accounts worldwide. How that’s for an attention grabber! Personal profiles...
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What are you doing to monetize MoLoSo?
MoLoSo is not shorthand for some trendy neighborhood in NYC; MoLoSo is referring to Mobile, Local and Social. These Marketing disciplines are becoming more and more important as consumers continue to...
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Top 4 Reasons Your Business Needs A Mobile Site
Everywhere you look someone is texting, tweeting, emailing, looking up a product or Googling on their phone. In fact, 91 percent of all US citizens have a mobile device within reach 24/7. This is why...
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Google, SEO & HTTP status codes
What's your process for removing pages from your website? These days site reliability has much more impact on search listings in Google than it used to. My own observations suggest the Penduin update...
View Article4 Ways Mobile Marketers Are Failing
We all know mobile marketing is on the tipping point. It is going to explode. Mobile search will surpass desktop search by the end of 2013 or early 2014 according to sources ranging from Google to...
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Gmail Results in Search Reinforce Google’s Dominance
Google has always been a search marketing dynamo. It has literally invented or made mainstream several well-known search functions, including autocomplete of search terms and the basic structure of...
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How to Crash Your Servers | 4 Key Elements to Driving Traffic
Do you have a great product, service or blog that people don't know about? Do you need to increase online sales? Most everybody wants and needs more traffic to their website. More traffic = More...
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Investing in SEO: Marketers Do More SEO than They Think
I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. If you missed it, Danny Goodwin’s blog post, “Organic vs. Paid Search Results:...
View ArticleEmbracing the Attribution Revolution
Last week, Magnetic hosted the Attribution Revolution, an event in New York City that featured a panel discussion comprised of some of the greatest minds in digital ad measurement, to debate the...
View ArticleFive Personal Branding Predictions Demystified
After more than a year had passed, the whole personal branding has changed a lot. Businesses are now converging new trends and social media in the marketplace, making it the new blueprint of...
View ArticleDigital Marketing Strategies for the 2012 Holiday Season
As consumers of all ages and genders continue to stick to a tight holiday gift budget in 2012, nearly one third are turning towards online resources as early as September to start shopping and browsing...
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Are You Addicted to Business Porn?
Last week the Conversion Scientist, Brian Massey, was our guest on the LogMyCalls Thursday Marketing Webinar Series. He gave us some incredible, incredible, advice on how to improve website performance...
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Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis
Newsjacking is the (sometimes) clever, quick-response PR tactic piggybacking on current events with an angle benefiting you or your client’s company. The strategy is not new by any means, but became...
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‘Nonline’ Shopping: The Next Great Digital Marketing Opportunity
Will "nonline" shopping help thrwart the negative retail effects of showrooming? As the 2012 holiday shopping season heats up, one trend many marketers and analysts will closely monitor is the concept...
View ArticleFundamental SEO Initiatives for B2B Marketers
Recently, Sam Sebastian, Director of Local and B2B markets for Google, sat down with CMI to answer some questions about Google, B2B marketers, and the future of search. I wanted to provide our readers...
View Article5 Actionable Content Marketing Tactics to Improve Your SEO
Yes, page one ranking is still important, but the beauty of search now lies in the content of the searcher. Recent research by Content Marketing Institute and Marketing Profs finds 91% of B2B marketers...
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